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You may never have worked in sales. You still have to sell your ideas, your value, and sometimes the future you want to build. A conversation with cash flow specialist David Safeer reveals why fear of selling can hold accomplished leaders back -- and what the Greek god Hermes can teach us about carrying value across the gap between what you see and what others can see.

Solopreneur leadership is not “just you, doing all the things.” It’s the art of leading yourself like a mythic founder — naming your toxic myth, claiming a bigger vision, and treating your vendors, collaborators, and audience as an ecosystem you command, not a chaos you survive. If you’re tired of feeling like a glorified task rabbit in your own business, this is your call to step up as its leader.